With average franchise valuations declining for the first time in two decades, the NHL has gotten creative with sponsorship sales — but will that be enough?
The NCAA has officially decided to relocate March Madness to a "bubble-like" format in Indianapolis, but what is the downstream economic impact?
With college athletic departments set to lose more than $1 billion collectively due to COVID-19, do mounting buyout-related expenses make sense?
Major League Soccer invoked the force majeure clause in its Collective Bargaining Agreement (CBA) yesterday, but what does this mean for 2021?
After buying Reebok for $3.8 billion in 2005, Adidas has continuously written down its book value since — all the way to $995 million in 2019. But have they finally found a buyer?
From luxury cars to personalized shotguns, NFL quarterbacks & running backs get creative when taking care of their offensive linemen — but what are the best gifts ever?
Adidas has named Fear of God's Jerry Lorenzo head of creative and business strategy for Adidas basketball, but what does this mean for Nike?
Dana White and the UFC have been criticized for holding live events throughout the COVID-19 pandemic, but what were the results?
Nike reported earnings last Friday, which showcased the benefits of their continued commitment to digital transformation.
Fernando Tatis Jr. has quickly become an MLB superstar, but what's next?
The Premier Lacrosse League and Major League Lacrosse announced a merger yesterday, forming one unified outdoor professional lacrosse league — but what does it mean for the future of the sport?
Milwaukee Bucks star Giannis Antetokounmpo signed a five-year, $228 million extension yesterday, but is that a bargain for the city and franchise?
