- Huddle Up
- Posts
- Why Saudi Arabia is Investing Billions in Sport
Why Saudi Arabia is Investing Billions in Sport
If you are not a subscriber of Huddle Up, join 64,000 other professional athletes, business executives and casual sports fans that receive it directly in their inbox each morning — it’s free!
Hey Friends,
Saudi Arabia's $600 billion sovereign wealth fund has been aggressively investing in sports, and many people believe it’s sportswashing.
But the oil-rich country says that’s not true. Instead, they claim its global sports strategy is a multi-decade plan to reallocate financial resources, diversify its economy, and land its ultimate goal — the Olympics.
So this week’s Huddle Up video breaks down all the details. Enjoy!