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The Russia-Ukraine War Puts A Global Sports Asset Worth Nearly $4 Billion Up For Sale
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Hey Friends,
The Russian invasion of neighboring Ukraine has sparked global outrage.
The world’s 11th largest economy by GDP has mostly been cut off from SWIFT, a critical international payments system, and the Russian Ruble has fallen more than 30% in the last week alone.
#Russia Ruble in free fall amid investor concern an #oil embargo will bring Russian econ to collapse. Ruble fell to record low 139.50 vs Dollar after US & its allies discussing embargo on Russian oil supplies in further retaliation for invasion of Ukraine. Ruble now down 38% YTD. http
— Holger Zschaepitz (@Schuldensuehner)
7:38 AM • Mar 7, 2022
The war between Russia and Ukraine has been going on for a few weeks, and economic sanctions appear to be just the starting point of what might happen next.
Companies like Apple, Visa, Google, Disney, FedEx, UPS, and others have all halted their business within the country, and Russia has responded by placing a nationwide ban on social media platforms like Facebook, Twitter, YouTube, and others.
The Russian government has also passed a new law in which people who spread “fake news” about the war can be jailed for up to 15 years.

This is an extreme reminder that war is an ugly thing with real consequences, and I am hoping for the safety of every citizen caught in the middle of this situation.
But since this newsletter focuses more on sports, business, investing, crypto, and culture, and I’m not an expert military strategist by any means, I want to focus more on the impact that this war (and the resulting sanctions) have on sports globally.
For example, Russia has been suspended by essentially every major global sporting organization, including FIFA and UEFA suspending the country from all international football, including the men’s 2022 World Cup and women’s Euro 2022.
Formula One has terminated its contract for the Russian Grand Prix in Sochi, and the International Olympic Committee (IOC) even sent a memo to all global sporting officials that called for the exclusion of Russian athletes from international events.
The IOC said it was needed to “protect the integrity of global sports competitions and for the safety of all the participants.”
Still, I think one of the biggest stories is what’s happening at Chelsea Football Club.
Russian billionaire oligarch Roman Abramovich acquired the club in 2003 for nearly $200 million and has delivered on his promise to spend lavishly and win at all costs.
For example, since 2003, Abramovich has pumped about $2 billion of personal money into the club—that’s more than any of the other Big Six clubs—and Chelsea has won five Premier League titles, five FA Cups, three League Cups, two Champions Leagues, two Europe Leagues, the UEFA Super Cup and the FIFA Club World Cup.
But for visual learners like me, here’s a couple of excellent charts from @SwissRamble.
This shows how much personal money Abramovich has put into the club each year.

And this shows how Roman Abramovich’s personal funding compares to other clubs.

But with the UK starting to impose financial sanctions on wealthy people with ties to the Russian government, Roman Abramovich has decided to sell the club.
“ I have always taken decisions with the Club’s best interest at heart. In the current situation, I have therefore taken the decision to sell the Club, as I believe this is in the best interest of the Club, the fans, the employees, as well as the Club’s sponsors and partners.”
You can read the entire statement here, but I think this is the most important part:
“The sale of the Club will not be fast-tracked but will follow due process.
I will not be asking for any loans to be repaid. This has never been about business nor money for me, but about pure passion for the game and Club.
Moreover, I have instructed my team to set up a charitable foundation where all net proceeds from the sale will be donated. The foundation will be for the benefit of all victims of the war in Ukraine. This includes providing critical funds towards the urgent and immediate needs of victims, as well as supporting the long-term work of recovery.”
So the TLDR version is that he is selling the club, will not ask to be repaid the $2 billion that he loaned them, and plans to place all “net proceeds” from the sale into a charitable foundation that will benefit “all victims of the war in Ukraine.”
BREAKING: Chelsea owner Roman Abramovich has officially announced that he will sell the club.
The crazy part?
Abramovich isn't requiring Chelsea to repay the $2 billion he personally loaned the club & says that all net proceeds will be donated to victims of the war in Ukraine. http
— Joe Pompliano (@JoePompliano)
6:42 PM • Mar 2, 2022
There are some people that are saying that this is all a PR move.
Roman Abramovich has been attempting to sell hundreds of millions of dollars in UK real estate before his assets are frozen, and he initially tried to protect his equity stake in Chelsea by placing the team in a charitable trust so it couldn’t be frozen.
But others will say he is a great owner and wants to leave the club in a good place.
Again, I don’t necessarily think it makes that much of a difference. Sure, the details matter, but there are people that spend much more of their time trying to figure out if he did something illegal, and I don’t think that’s what we should be focused on.
Instead, the interesting part to me is what happens with Chelsea from here.
The 123-year-old club is a crown jewel in the global sports world. These assets rarely go up for sale, let alone a fire sale due to war, and the transaction should be unique.
There are reports that Roman Abramovich is looking for a $4 billion offer, but most valuation reports place the club’s enterprise value closer to $3.1 billion (Forbes), $2.4 billion (KPMG), or even as low as $2 billion (Markham Multivariate Model).
Here’s an update on the sales process from ESPN:
“Roman Abramovich's decision to sell Chelsea has led to more than 300 expressions of interest to Raine Group -- the New York merchant bank hired by Abramovich to find a buyer -- with sources telling ESPN that at least 10 are regarded as credible parties.
Sources have told ESPN that RedBird Capital Partners, the Manhattan-based private equity company founded by Gerry Cardinale and advised by Oakland Athletics executive vice president Billy Beane, are one of a number of U.S.-based groups assessing the feasibility of a bid for Champions League holders Chelsea, which is valued at £3 billion ($3.97 billion).
In addition, sources told ESPN that Michael Rubin, owner of sports merchandise group Fanatics, was working on a bid. However, a spokesperson told ESPN that Rubin is not intending to bid and is fully focused on Fanatics. Earlier this week, Fanatics raised $1.5 billion in a new round of funding to take its total valuation to $27 billion, according to a report from the Wall Street Journal.
Todd Boehly, the part-owner of the Los Angeles Dodgers and the LA Lakers, is working with Swiss billionaire Hansjorg Wyss to structure a bid ahead of Raine Group's deadline of March 15 to submit first indications of an offer, sources have told ESPN.
RedBird, who acquired an 11% stake in Liverpool and Boston Red Sox owners Fenway Sports Group in March 2021, have been investigating opportunities to acquire a European football team in recent months and Abramovich's decision to sell has alerted the group to the possibility of buying one of the leading names in world football.
Raine Group, who sources say will earn a 1.5% commission from any sale fee, structured the deal in 2019 which saw American investment group Silver Lake buy a $500m stake in Premier League champions Manchester City.
Sources have said that the attempts to find a buyer for NFL franchise Denver Broncos, led by New York-based investment bank Allen & Company, are helping to surface potential buyers for Chelsea. While the sales are not connected, both teams are regarded as being of a similar value to investors looking to acquire a globally-renowned sporting brand.
So the Raine Group is actively organizing bids, and most reports suggest that Roman Abramovich is looking to sell quickly. However, my guess is that this still takes some time to play out — multi-billion-dollar deals don’t typically get done in a week.
Regardless, I’ll make sure to keep everyone updated as things progress.
But in the meantime, if you want a deeper dive into the specific finances behind the deal, I’d recommend checking out this thread from Swiss Ramble. It’s fantastic.
After 19 years of ownership Roman Abramovich has announced the “incredibly difficult decision” to sell Chelsea “in the best interest of the club” following Russia’s invasion of Ukraine. This thread will look at the financial state of the club as prospective buyers circle #CFC
— Swiss Ramble (@SwissRamble)
7:01 AM • Mar 7, 2022
I hope everyone has a great day, and we’ll talk tomorrow.
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Extra Credit: I put together a list this weekend of the world’s 50 most beautiful sports venues — check it out and comment on the thread with ones that I missed!
The world's 50 most beautiful sports venues — a thread:
1. Henningsvaer Stadium in Henningsvaer, Norway
— Joe Pompliano (@JoePompliano)
6:10 PM • Mar 6, 2022