Why Ferrari Needs Formula 1

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Hey Friends,

Ferrari is one of the world’s most interesting brands. The Italian luxury car manufacturer doesn’t spend any money on advertising. Instead, they pump hundreds of millions of dollars annually into the Scuderia Ferrari Formula 1 racing team.

The reason for this is simple: They know if they build a fast car and their drivers are competitive during Grand Prix weekends, hundreds of millions of people will see the Ferrari brand and desire their product.

So this week’s video breaks down how Ferrari has leveraged the Formula 1 platform to become one of the world’s most iconic and profitable brands. Enjoy!