How Dana White Built The UFC Into A $10 Billion Empire

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Hey Friends,

The UFC is one of the most fascinating case studies in sports history.

The business was acquired in 2001 by Dana White and Frank and Lorenzo Fertitta for $2 million. They were given nothing more than the UFC trademark and an octagon, and they proceeded to lose nearly $50 million over the next three years.

But today, the business is worth an estimated $10 billion, and it’s one of the fastest-growing sports leagues globally. So this week’s video breaks down the business behind the UFC, including how Dana White built it into a $10 billion empire. Enjoy!